Exhibition stand · Barcelona, Spain · 2025

LOEWE.
at ISE Barcelona

ClientLOEWE.

Area96 m²

N9UVE scopeConcept design
Visualisation
Working drawings

Overall concept view of the LOEWE. stand at ISE Barcelona

The project

An exhibition stand conceived as a contemporary interior.

N9UVE developed the concept, visualisations and working drawings for the 12 × 8 metre LOEWE. stand at ISE Barcelona. The exhibition environment was conceived as an open sequence of living spaces in which screens, audio systems and accessories become part of a carefully composed interior.

Rather than separating products into conventional display bays, the plan brings presentation, conversation and hospitality together. Visitors can move freely through the stand and experience the technology from multiple perspectives and at a natural domestic scale.

Top view of the 12 by 8 metre exhibition stand

Axonometric overview of the LOEWE. exhibition stand

The spatial identity

Open from every side.
Recognisable as one coherent whole.

A continuous illuminated canopy traces the stand's perimeter and gives it a clear presence across the exhibition hall. Soft corners, freestanding walls and a translucent slatted screen define distinct zones while maintaining open sightlines and an easy flow through the space.

Corner view of the open LOEWE. exhibition stand

Front elevation of the exhibition stand and lounge

Concept view of the curved canopy and slatted screen

Home of Excellence

Technology placed in a lived-in context.

Warm timber, soft upholstery, textured flooring and planting balance the technical precision of the products. Lounge settings, high tables and quieter meeting areas create different levels of interaction within a single coherent material language.

Screens and audio equipment are integrated into architectural walls and bespoke display furniture. This allows each product to remain prominent while the overall experience feels calm, tactile and deliberately residential.

LOEWE. Home of Excellence lounge concept

Open meeting and hospitality area within the stand

Product display and consultation setting

Residential lounge setting with integrated screens

Interior overview of the stand and product zones

From concept to construction

One spatial idea, resolved in detail.

N9UVE's working drawing package coordinated the perimeter canopy, curved display walls, screens, counters, product plinths, shelving and meeting areas within the fixed exhibition footprint.

Product dimensions, storage, cable routes and technical access were integrated into the furniture and wall systems so that the visual clarity of the original concept could be carried into the built stand.

The realised stand